Personalized Promotions
Promos that convert without trashing margin.
Segments from live orders and conversations, coupons with limits, and win-back on WhatsApp—attributed revenue in KES, consent logged, quiet hours enforced.
Live
Behaviour signals
Not last month's CSV
Caps
On frequency & stacking
KES
Attributed revenue
In dashboard
The challenge
Everyone got the same code. Finance got the bill.
Blast campaigns erode margin. Stacking discounts slip through. Marketing and finance argue over ROI because attribution lives in different tools.
Segments stale the day after export
No suppression after someone just purchased
Offers sent at 2am without quiet hours
Cannot tie promo to in-thread checkout
The Qallio approach
Right offer. Right moment. Guardrails you set.
Build cohorts from behaviour on the Qallio record; deliver on WhatsApp with templates; decisioning suggests next best action—with approval before risky sends.
Promotions assistant
Online
What you get
Modules that work together
Target with precision
- Lapsed, VIP, and category cohorts
- Rules by basket and channel
- Frequency caps per customer
Deliver responsibly
- WhatsApp templates with approval
- SMS and email when opted in
- Quiet hours and consent audit
Measure what matters
- Offer attribution in KES
- Margin impact alongside revenue
- Campaign performance in analytics
Grow revenue—not discount leakage.
Marketing module walkthrough with a sample segment from your industry.